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1

Interact with me on my terms: a four segment Facebook engagement framework for marketers

Hodis, Monica Alexandra, Sriramachandramurthy, Rajendran, Sashittal, Hemant C.

Journal:

Journal of Marketing Management

Year:

2015

Language:

english

File:

PDF, 400 KB

english, 2015

2

How and why Millennials are initiating conflict in vertical dyads and what they are learning

Jassawalla, Avan, Sashittal, Hemant

Journal:

International Journal of Conflict Management

Year:

2017

Language:

english

File:

PDF, 330 KB

english, 2017

3

Strategies of Effective New Product Team Leaders

Avan R. Jassawalla and Hemant C. Sashittal

Journal:

California Management Review

Year:

2000

Language:

english

File:

PDF, 319 KB

english, 2000

4

An Examination of Collaboration in High-Technology New Product Development Processes

Avan R. Jassawalla, Hemant C. Sashittal

Journal:

Journal of Product Innovation Management

Year:

1998

File:

PDF, 2.65 MB

1998

5

Targeting college students on Facebook? How to stop wasting your money

Sashittal, Hemant C., Sriramachandramurthy, Rajendran, Hodis, Monica

Journal:

Business Horizons

Year:

2012

Language:

english

File:

PDF, 400 KB

english, 2012

6

Preliminary evidence of brand acquaintancing on Snapchat

Sashittal, Hemant, Jassawalla, Avan

Journal:

Marketing Intelligence & Planning

Year:

2019

Language:

english

File:

PDF, 236 KB

english, 2019

7

Thinking strategically about integrating repatriated managers in MNCs

Avan R. Jassawalla, Hemant C. Sashittal

Journal:

Human Resource Management

Year:

2009

Language:

english

File:

PDF, 181 KB

english, 2009

8

Marketing implementation in smaller organizations: Definition, framework, and propositional inventory

Hemant C. Sashittal, Avan R. Jassawalla

Journal:

Journal of the Academy of Marketing Science

Year:

2001

Language:

english

File:

PDF, 2.11 MB

english, 2001

9

Why Do College Students Use Pinterest? A Model and Implications for Scholars and Marketers

Sashittal, Hemant C., Jassawalla, Avan R.

Journal:

Journal of Interactive Advertising

Year:

2015

Language:

english

File:

PDF, 230 KB

english, 2015

10

Entifying your brand among Twitter-using millennials

Sashittal, Hemant C., Hodis, Monica, Sriramachandramurthy, Rajendran

Journal:

Business Horizons

Year:

2015

Language:

english

File:

PDF, 405 KB

english, 2015

11

Themes: Teams and New Product Development || Building Collaborative Cross-Functional New Product Teams

Avan R. Jassawalla and Hemant C. Sashittal

Journal:

The Academy of Management Executive (1993-2005)

Year:

1999

Language:

english

File:

PDF, 2.83 MB

english, 1999

12

Cultures that support product-innovation processes.

Jassawalla, Avan R., Sashittal, Hemant C.

Journal:

The Academy of Management Executive (1993-2005)

Year:

2002

Language:

english

File:

PDF, 7.14 MB

english, 2002

13

Brand entification as a post-anthropomorphic attribution among Twitter-using Millennials

Sashittal, Hemant, Jassawalla, Avan

Journal:

Marketing Intelligence & Planning

Year:

2019

Language:

english

File:

PDF, 265 KB

english, 2019

14

The personal influence of Instagram bloggers on consumerâbrand interactions: brands as tribal artifacts

Sashittal, Hemant C., Jassawalla, Avan R.

Journal:

Journal of Brand Management

Year:

2020

File:

PDF, 768 KB

2020

15

Marketing implementation in small and midsized industrial firms: An exploratory study

Hemant C. Sashittal, David Wilemon

Journal:

Industrial Marketing Management

Year:

1996

Language:

english

File:

PDF, 1.10 MB

english, 1996

16

Cultures That Support Product-Innovation Processes

Avan R. Jassawalla and Hemant C. Sashittal

Journal:

The Academy of Management Executive (1993-2005)

Year:

2002

Language:

english

File:

PDF, 2.39 MB

english, 2002

17

Building acquaintance brands via Snapchat for the college student market

Sashittal, Hemant C., DeMar, Michael, Jassawalla, Avan R.

Journal:

Business Horizons

Year:

2016

Language:

english

File:

PDF, 322 KB

english, 2016

18

Managing expatriate: The role of mentors

Jassawalla, Avan R., Asgary, Nader, Sashittal, Hemant C.

Journal:

International Journal of Commerce and Management

Year:

2006

Language:

english

File:

PDF, 62 KB

english, 2006

19

The Strategic Market Planning-Implementation Interface in Small and Midsized Industrial Firms: An Exploratory Study

Hemant C. Sashittal and Clint Tankersley

Journal:

The Journal of Marketing Theory and Practice

Year:

1997

Language:

english

File:

PDF, 1.86 MB

english, 1997

20

Students' Perceptions of Social Loafing: Its Antecedents and Consequences in Undergraduate Business Classroom Teams

Jassawalla, Avan, Sashittal, Hemant, Sashittal, Avinash

Journal:

Academy of Management Learning and Education

Year:

2009

Language:

english

File:

PDF, 104 KB

english, 2009

21

Building collaborative cross-functional new product teams

Jassawalla, Avan R., Sashittal, Hemant C.

Journal:

The Academy of Management Perspectives (AMP)

Year:

1999

Language:

english

File:

PDF, 6.87 MB

english, 1999

22

Student Perceptions of Social Loafing in Undergraduate Business Classroom Teams

Avan R. Jassawalla, Avinash Malshe, Hemant Sashittal

Journal:

Decision Sciences Journal of Innovative Education

Year:

2008

Language:

english

File:

PDF, 191 KB

english, 2008

23

Effects of Transparency and At-Stakeness on Students’ Perceptions of Their Ability to Work Collaboratively in Effective Classroom Teams: A Partial Test of the Jassawalla and Sashittal Model

Avan R. Jassawalla, Hemant C. Sashittal, Avinash Malshe

Journal:

Decision Sciences Journal of Innovative Education

Year:

2010

Language:

english

File:

PDF, 230 KB

english, 2010

24

Accelerating technology transfer: thinking about organizational pronoia

Avan R Jassawalla, Hemant C Sashittal

Journal:

Journal of Engineering and Technology Management

Year:

1998

Language:

english

File:

PDF, 363 KB

english, 1998

25

Students’ Perspective into the Apathy and Social Disconnectedness They Feel in Undergraduate Business Classrooms

Hemant C. Sashittal, Avan R. Jassawalla, Peter Markulis

Journal:

Decision Sciences Journal of Innovative Education

Year:

2012

Language:

english

File:

PDF, 653 KB

english, 2012

26

Fast-Forwarding Time as the Essence of Managers’ Strategic Effectiveness: Learning from Wayne Gretzky

HEMANT C. SASHITTAL, AVAN R. JASSAWALLA

Journal:

Organizational Dynamics

Year:

2002

Language:

english

File:

PDF, 199 KB

english, 2002

27

An Examination of Collaboration in High-Technology New Product Development Processes

Avan R. Jassawalla, Hemant C. Sashittal

Journal:

Journal of Product Innovation Management

Year:

1998

Language:

english

File:

PDF, 226 KB

english, 1998

28

The Impact of Leadership Modes on Team Dynamics and Performance in Undergraduate Management Classes

Markulis, Peter, Jassawalla, Avan R., Sashittal, Hemant

Journal:

Journal of Education for Business

Year:

2006

Language:

english

File:

PDF, 124 KB

english, 2006

29

The Role of Senior Management and Team Leaders in Building Collaborative New Product Teams

Jassawalla, Avan R., Sashittal, Hemant C.

Journal:

Engineering Management Journal

Year:

2001

Language:

english

File:

PDF, 7.28 MB

english, 2001

30

The Strategic Market Planning-Implementation Interface in Small and Midsized Industrial Firms: An Exploratory Study

Sashittal, Hemant C., Tankersley, Clint

Journal:

The Journal of Marketing Theory and Practice

Year:

1997

Language:

english

File:

PDF, 1.77 MB

english, 1997

31

Why managers do what they do

Sashittal, Hemant C., Jassawalla, Avan R.

Journal:

Management Decision

Year:

1998

Language:

english

File:

PDF, 107 KB

english, 1998

32

What Students Think and Do in Classroom Teams When Peer Evaluations Are Highly Consequential: A Two-Stage Study

Jassawalla, Avan R., Sashittal, Hemant C.

Journal:

Decision Sciences Journal of Innovative Education

Year:

2017

Language:

english

File:

PDF, 395 KB

english, 2017

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